Like what the title says: the security of shopping carts is always a major issue, it was before, it is now, and it will always be. If you’re a small business trying to break into a fairly large and competitive market, shopping cart applications integrated to your website would be a great investment. But several issues need to be addressed and probably one of the more significant one is the issue of security.
Let’s begin with the concept of shopping carts. Shopping carts are online applications where you can make purchases by means of using your credit card or any electronic payment services to pay for your orders. If you have an online store, you will need a reliable host where to place your files and where your clients and potential customers will access them from. You also need a shopping cart whose interface is easy and functional.
A shopping cart typically functions with having a check out, generates the total purchase, compute for the shipping costs, and records the needed personal information. The security aspect of the shopping cart lies on the Secured Socket Layer certificate or the SSL which basically handles the security of the personal information entered by customers up until the time the information reaches the payment gateway. The SSSL is the responsible of making “https”. If you see this on the URL bar, it means the transaction is a secure environment. Meanwhile, the payment gateway or credit cart gateway is the one that validates and charges the purchase on the credit card.
There are options now where the shopping cart providers no longer needs SSL but instead directly sends the information to a payment gateway. The personal information entered by the customers will then be the responsibility of the gateway. This eliminates the need for you to maintain any SSL.
It is important that you let your customers know first and foremost the possible security risks of online transactions. But also make sure that you clients know that despite the risks, you have done your part to make the website secure and hack-free. Do no underestimate your customers. Often, if they fee that something’s not right with a website’s shopping cart, they will most likely bail out of their transations.
Also be precise and clear about your shopping cart’s policy guidelines. I know it might be tempting to use various legal and marketing jargons. But, you need to remember that your users are not experts and presenting them with a policy guideline that is high complicated and difficult to understand will reflect on your business’ reputation.
We can only stress the importance of security in these kinds of web applications. I have heard stories of identity thefts before and your customers will surely go with a shopping cart that can protect them from possible theft of credit card and personal information.
One of the simplest way to have a secure network is to avail of the services of well respected and secure service provider. That, of course is a sure way to have a secure network for your shopping cart. Relying on the credible services of third party suppliers is not a bad course of action to take. You just need some time checking on theses shopping cart suppliers to get to know them.
The bottomline is to purchase and maintain a secure shopping cart for your clients. You have several options at your disposal and not having a secure one is totally inexcusable.