The Rise of Labubu in Australia: Collecting with Confidence

Hannah Campbell / August 15, 2025

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In recent years, Labubu Australia has become more than just a search term — it’s a sign of how deeply these quirky, mischievous figures have captured the imagination of collectors down under. Originating from the creative mind of Hong Kong artist Kasing Lung and brought to life by POP MART, Labubu is a character that blends cute and creepy in equal measure. Its sharp-toothed grin, whimsical outfits, and endless variations make it irresistible for toy enthusiasts, pop culture fans, and art lovers alike.

However, as Labubu’s popularity grows, so does the challenge of ensuring your piece is truly Labubu Authentic. With limited editions selling out in minutes and some rare figures commanding high resale prices, authenticity has become a serious concern for collectors.

Why Labubu Appeals to Australian Collectors

The Australian designer toy scene has been thriving for years, with local conventions, artist signings, and community trading events drawing passionate crowds. Labubu fits perfectly into this ecosystem. Its design combines the charm of vintage toys with the edginess of urban vinyl culture, appealing to both casual buyers and hardcore collectors.

For many Australians, the appeal also lies in the thrill of the hunt. Whether it’s camping outside a POP MART store, refreshing an online shop at midnight, or swapping with a fellow collector in Melbourne or Sydney, there’s a social aspect to Labubu collecting that makes it even more rewarding.

Additionally, Labubu’s frequent seasonal releases and artist collaborations keep the brand fresh. The variety — from pirate-themed Labubus to floral festival editions — means there’s always something new to discover, and every collector can find a figure that speaks to their personality.

The Importance of Labubu Authenticity

As Labubu fever spreads across Australia, counterfeit figures have inevitably entered the market. These fakes often mimic the look of genuine Labubus but may differ in subtle ways — cheaper materials, poor paint application, or missing packaging details. While some buyers might be tempted by a lower price, these counterfeits lack the artistry, quality, and long-term value of the real thing.

Here’s why buying Labubu Authentic figures matters:

Quality & Craftsmanship – Authentic Labubus are meticulously produced with high-quality materials, ensuring durability and sharp design details.

Collector Value – Only official releases appreciate in value over time. Fakes rarely hold any worth in the collector market.

Support for Artists – Purchasing authentic figures ensures that Kasing Lung and the creative teams receive proper recognition and compensation for their work.

Community Credibility – In collector circles, authenticity is key to building trust and credibility when trading or selling.

How to Spot a Labubu Authentic Figure

If you’re in Labubu Australia circles — whether you shop in-person or online — it’s crucial to know how to verify your purchase. Here are some tips:

Packaging – Official Labubu packaging is high-quality, with sharp printing, vibrant colors, and clear logos. Blurry text or faded images are a red flag.

POP MART Seal – Look for the POP MART holographic sticker or authenticity seal on the box.

Serial Numbers – Some releases include serial codes or batch numbers for verification.

Paint Quality – Genuine Labubus have clean lines, no smudges, and consistent coloring. Counterfeits often look sloppy on closer inspection.

Official Retailers – Buying from POP MART Australia, certified stockists, or well-known online marketplaces with buyer protection significantly reduces the risk.

Where to Find Labubu in Australia

For Australian fans, there are several reliable sources for authentic Labubu figures:

POP MART Australia Stores – Located in major cities like Melbourne and Sydney, these official outlets carry the latest releases.

POP MART Online Store – Offers both standard and limited editions, with shipping across Australia.

Toy Conventions & Pop Culture Expos – Events like Oz Comic-Con and Supanova often have POP MART booths or independent sellers with authentic stock.

Collector Groups & Social Media – Facebook groups, Instagram sellers, and Discord communities can be great for finding rare Labubus, provided you vet the seller’s credibility.

The Future of Labubu in Australia

With the continued rise of art toys and pop culture collectibles, Labubu Australia is set to grow even more prominent in coming years. The brand’s global collaborations, seasonal drops, and increasing presence at Australian conventions suggest that demand will remain strong.

However, with that growth comes the ongoing responsibility for collectors to remain vigilant about authenticity. By prioritizing Labubu Authentic purchases, Australians help protect the integrity of the collector community and ensure that the artistry behind every toothy grin is properly valued.

Final Thoughts

Labubu isn’t just another collectible — it’s a cultural phenomenon blending art, storytelling, and community. In Australia, its rise reflects the broader passion for designer toys and the joy of owning something truly unique. Whether you’re a seasoned collector hunting rare editions or a newcomer drawn in by its quirky charm, always make authenticity your guiding principle.

In a world full of imitations, the real magic lies in holding a Labubu Authentic figure in your hands — knowing you’re part of a global story that continues to grow, one mischievous grin at a time.

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