Discovering the Magic of Labubu in Australia: A Guide to Finding Authentic Labubu Collectibles

Hannah Campbell / August 5, 2025

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In the world of designer toys and art collectibles, few figures have captured the imagination of fans quite like Labubu. With its mischievous grin, quirky features, and unmistakable charm, Labubu has quickly risen from niche vinyl figure to global phenomenon. For collectors in Australia, the demand for these unique figures has never been higher. But with popularity comes imitation. This guide explores where to find Labubu in Australia, how to identify Labubu authentic products, and why these figures are more than just toys—they’re pieces of art.

What is Labubu?
Labubu is a character designed by the talented Hong Kong-based artist Kasing Lung, in collaboration with the globally recognized designer toy brand POP MART. Known for his whimsical and eerie style, Lung has created a cast of characters, but none have resonated quite like Labubu.

Labubu often appears in themed series—ranging from forest creatures to pirates to Halloween variants—each capturing a different side of its personality. With its oversized ears, tiny fangs, and expressive eyes, Labubu has become a collector’s favorite across Asia and now increasingly in Western countries, especially Australia.

The Growing Labubu Craze in Australia
The Australian collector community has embraced the designer toy movement, and Labubu Australia is now a trending search among fans and newcomers alike. From pop-up shops in Sydney to dedicated collectors’ groups in Melbourne and Brisbane, Labubu is making a splash.

What sets Australia apart is its growing secondary market for blind box collectibles. Retailers like MINISO, Toymate, and even specialty designer toy stores are beginning to stock Labubu figures. Online marketplaces such as eBay and Facebook Marketplace are also buzzing with listings, often tagged as Labubu authentic to reassure buyers of their genuineness.

But this raises the question—how can you tell if your Labubu is truly authentic?

Spotting a Labubu Authentic Figure
As with any high-demand collectible, fakes and counterfeits have unfortunately entered the market. If you’re on the hunt for Labubu authentic products in Australia, here are some key tips:

Packaging: Authentic Labubu figures come in meticulously designed boxes, often with POP MART branding, QR codes, and product verification features. Cheap imitations often lack the same level of detail or have printing errors.

Material Quality: Labubu figures are made from high-grade vinyl, with vibrant paint and smooth finishes. Fake versions may feel lighter, look dull, or have visible defects.

Retail Source: Always purchase from reputable sources. Official POP MART stores, licensed resellers, or well-reviewed online sellers are your best bet for genuine Labubu figures in Australia.

Serial Number or Scan Code: Many authentic Labubu toys come with a scan-able QR code on the packaging. This can be used with the POP MART app to verify authenticity.

Price: If the deal seems too good to be true—it probably is. Be cautious of ultra-cheap listings promising rare editions.

Where to Buy Labubu in Australia
Looking to start or grow your Labubu collection? Here’s where you can find Labubu Australia options that are reliable:

POP MART Australia Official Website: They occasionally stock limited edition figures and blind boxes.

Retailers: Some branches of EB Games, Zing Pop Culture, and Toymate carry POP MART products, including Labubu series.

Online Platforms: Websites like Amazon Australia and eBay have a mix of local and international sellers—but always check for seller reviews and request proof of authenticity.

Facebook Groups: Australian collector groups often hold sales, trades, and “ISO” (In Search Of) posts. These communities can also help verify whether a listing is truly Labubu authentic.

Why Collect Labubu?
Beyond their aesthetic appeal, Labubu toys are part of a growing art toy movement. They represent a fusion of street art, storytelling, and craftsmanship. Each series has a limited run, often making certain figures rare and highly sought after.

For Australians who appreciate contemporary pop culture, Labubu provides a tangible way to participate in the global designer toy scene. Whether you’re unboxing your first blind box or hunting for a chase figure like “Zombie Labubu” or “Pirate Labubu,” there’s always a thrill in the experience.

Final Thoughts
The excitement surrounding Labubu in Australia shows no signs of slowing down. As the local collector scene grows, so does the need for awareness around what makes a Labubu authentic. Whether you’re buying your first figure or adding a rare variant to your shelf, being informed ensures your collection stays true and valuable.

So the next time you’re scrolling through listings or walking past a designer toy store, keep an eye out for that wide-eyed grin and pointy ears. You just might find a little bit of Labubu magic waiting for you.

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